Wednesday, 13 August 2008

Wee generation Daiper bag

Launch 11 June 2008 the Wee generation diaper bag, developed by IDEO and McDounough, draws heavily on consumer feedback and on Cradle-to-Cradle thinking.

User feedback lead to "its gender-neutral coloring, how it is easy to clean and how it is lightly colored on the inside so it isn't a black hole for smaller items".
Other features include:
"...upholstery fabric made out of 100% post consumer recycled plastic bottles (Cradle-To-Cradle Certified fabric by Designtex)
Waterproof bottom
Padded back panel
Rear zipper compartment
PVC-free waterproof liner
Removable inserts include an insulated feeding tote, changing tote and changing pad
Detachable insulated bottle holder and zip pouch
External quick-access zip pocket with organizer pockets
Deluxe adjustable comfort strap with quick release cam buckle
Two exterior front zip pockets with key tether Stroller attachment straps
Front flap secures with Velcro and magnetic closure as well as dual buckles
Two front exterior zipper pockets with key tether
Adjustable padded shoulder strap with quick release cam
Soft, durable carrying handle"
The first 500 bags will be fully loaded with all sorts of Seventh Generation and Healthy Child Healthy World goodies to get you even further down the road toward a living, healthy home.
Each bag will contain $100 worth of eco-friendly treats, including a copy of Naturally Clean, the Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T, healthy household tips from Healthy Child Healthy World and coupons from Seventh Generation."

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